Every individual has someone around influencing their buying decisions. The group to which a consumer belongs is called a membership group. The success or failure of a nations economy can greatly affect consumer behavior based on a variety of economic factors. The influence of cultural factors on consumer buying behaviour and an application in turkey. Factors affecting consumers buying decision in the. Consumer behavior reflects how consumers, individuals and collectively, make decisions to spend their available resources on consumption related items. Customers belonging to different age groups flock towards these. Declaration i hereby declare that the thesis titled the impact of factors influencing the buying behaviour on the development of marketing strategies for luxury fashion products a study of the urban youth in select cities of india submitted for the award of doctor of philosophy phd in business management at d. Factors influencing consumer behavior and prospective. Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer s emotional, mental and behavioural responses that.
Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. The consumer behaviour or buyer behaviour is influenced by several factors or forces. Reference groups in consumer buying hints that as a consumer, your decision to purchase and use certain products is influenced by reference also. Social factors also impact the buying behavior of consumers. Jul 28, 2019 in this video you can see different factors influencing consumers behavior in detail. In fact this is one major factor that influences consumer behaviour. Evaluating effect of social factors affecting consumer behavior in purchasing home furnishing products in jordan dr. Factors influencing consumer buying behaviour global journals. The impact of social factors affecting consumer behaviour on.
We need people around to talk to and discuss various issues to reach to better solutions and ideas. The primary influential group consisting of family members, classmates. Our parents, our families, and our friends play a role. Consumer behavior can be affected by several factors. An individual and a consumer is led by his culture, his subculture, his social. Family is a social group and it can be considered the cornerstone of consumers so. The field of consumer behaviour is to identify that how a customer buys, uses any product and services and. It is a group that serves as a reference point for an individual for hisher beliefs, attitude and behaviour.
In this video you can see different factors influencing consumers behavior in detail. Consumer behaviour consumer behavior is the study of when, why, how and where people do or do not buy a product. Factors influencing organistaional buying consumer. Pdf consumer buying behaviour refers to the buying behaviour of the. Factors affecting consumer buying behavior international journal. Effect of demographic factors on consumer behavior. Factors affecting consumers can also be studied by dividing the factors into four groups as.
Social factors affect consumer behavior significantly. A persons reference group consist of all the groups that have a direct indirect influence on the persons attitude behaviour. A number of personal factors also influence the consumer behaviour. Social factors influencing consumer behaviour philip. Pdf factors affecting consumer buying behavior researchgate. The social factors are the factors that are prevalent in the society where a consumer live in.
A group consists of two or more individuals who share a set of norms, values or beliefs and have a defined relationship such that their behaviour. An understanding of consumer behaviour is essential in planning and programming the marketing system. You can easily notice the difference between the buying decisions and consumer behavior of two different people from different economic. Reference groups in consumer buying role of reference groups. Consumer buying behavior is a decision pr ocess as well as an attitude of the people involved in purchasing and using products. The factors influencing buyers purchase decisions can be conveniently divided into following categories. Environmental factors constitute an important determinant of organizational purchasing. Consumer behaviour refers to the behaviour of consumers in deciding to buy or not to. The marketers try to understand the actions of the consumers in the marketplace and the underlying motives for such actions. What are the factors influencing consumer behavior. It can be different from person to person based on his age, income, sex, education and marital status. The perception of a particular problem is unique to every individual and so is the perception of different products.
Pdf age and factors influencing consumer behaviour. Influences on consumer behaviour european commission. The role of reference group influence in consumer behaviour. The behavior of consumer is temporary for short time not permanently. Factors affecting consumers buying decision in the selection. Factors affecting consumers can also be studied by dividing the factors into four groups as shown below. These factors include culture, subculture, social class, reference group and family influences. The society is composed of several individuals that have different preferences and behaviors. A reference group refers to a group of people you refer to, while making buying decisions. Social influences on the consumer decision process. These are group to which the person belongs and interacts. In this research, the researcher is also interested to find out how social and personal fac tors especially affect the buyer behavior during the purchase of smartphone. Pdf consumer buying behaviour refers to the buying behaviour of the ultimate consumer.
The influence of cultural factors on consumer buying behaviour has been widely debated and studies at different points in time. The influence of reference groups on consumer behaviour is felt through the influence of social power. It basically depends on the psychology of the consumer. Internal factors also called personal factors represent the consumer s ability to benefit directly from the product in question. The aim of marketing is to satisfy their customer needs and wants kotler, 2003. Policy implications beyond nudging april 2014 7 idea of. This includes economic situation, government policy, competitive. External factors influencing consumer behaviour external factors cannot affect the decision process directly but, these are also instrumental and exert an influence on consumer behaviour. Consumer behaviour, buying behaviour abstract addressesone ofthefundamental issuesofemarketing. There are various internal and external factors that have influences on consumer behaviour. Abdel fattah mahmoud alazzam assistant professor, head department of marketing, zarqa university, jordan address. Usually the factors affecting consumer buying behaviour include psychological, social, cultural and buying the new home cleaning service involves consumers research for. What are social factors influencing consumer behavior. Of course only the influencing factors will confirm what will change the consumers buying pattern.
Box 2222 zarqa 2 jordan, faculty of economics and administrative sciences, zarqa university, jordan. Factors influencing consumer behaviour journal of emerging. A study on factors influencing consumer buying behavior in. An individual draws cues regarding consumption and disposal of products from various social groups he belongs to. Individual and group influences which affect consumer behavior. A useful framework of analysis of group influence on the individual is the so called reference group the term comes about because an individual uses a relevant group as a standard of reference against which oneself is compared. The group that affects the buying behaviour of the consumer is also called reference group. According to aging experts, senior consumer behaviours are highly variable, meaning that as a group they have more reasons for buying something than teenagers. Analyses the factors affecting the online consumer s behavior and examines how emarketers can in uence the outcome of the virtual interaction and buying. The social factors influencing consumer behaviour are a family, b reference groups, c roles and status. The consumer behavior is the study of how an individual decides to purchase a particular product over the other and what are the underlying factors that mold such behavior. An empirical study of the factors influencing consumer behaviour. Abstract nowadays, consumer behaviouris influenced not only by consumer personalities and motivations, but also by the relationships within families.
Group influences humans are inherently social animals, and individuals greatly influence each other. The sub factors under personal factor are listed below. Despite the above tendency, however, i have chosen the examination of the role of reference group influence in consumer behaviour as the topic of my dissertation. A consumer s family is one of the most significant factors because a family helps shape an individuals attitudes and behaviors. Psychological factors influencing consumer behaviour instructor janne peltoniemi pages 46 supervisor birgitta niemi learning, and attitude and behaviour change. Buying behaviour, this papers aim is to provide an indepth elucidation of the many aspects that influence consumer behaviour. If the economy is strong, consumers have more purchasing power and money is pumped into the thriving economy. Consumer behaviour is an effort to study and understand the buying tendencies of consumers for their end use. Besides the research is just analyzed just on the basis of focus group interviewees from the age group of 2030 from helsinki region which may not valid to larger population.
A purchase decision is the result of each and every one of these factors. Jan 25, 2019 effect of demographic factors on consumer behavior. Group refers to 2 or more individuals who interact to accomplish individual or mutual goals. Senith 3 1research scholar,karunya university,coimbatore 2principal, nehru college of management,coimbatore,india 3assistant professor,phd parttime,nehru college of management,coimbatore,india. Behaviour also includes the other factors that influence on the consumer choice, such as family, friends, sports, reference groups, and. A study on factors influencing cosmetic buying behavior of. These factors are also called determinants of consumer behaviour.
These varied behaviors influence the personal preferences of the other set of individuals as they. Important factors that influence consumer behaviour. Consumer behavior studies individuals and groups when they select, purchase. Marketers need to understand the individual and group influences which affect consumer behavior. Psychological factors can be influenced by the present situation, perception of needs and problems, the ability to process information and their individual attitude. Factors influencing consumer behavior of smartphone users. In addition to cultural and social factors, personal factors also influence consumer behaviour. Investigating the factors affecting customer purchase activity in retail.
Mccarthy, oreilly and deboer 2004, while studying the factors influencing consumption of pork and poultry in the irish market, found that for poultry. Factors influencing organisational buying behaviour. The following powers are used to influence individuals in a group. Social class is considered an external influence on consumer behavior because it is not a function of feelings or. Besides the internal factors, external factors also influence consumer behavior. A conceptual frame work introduction consumer behaviour is a subset of human behaviour. External affecting consumer behavior management study hq.
Consumer buying behavior refers to the buying behavior of the ultimate consumer. Reference groups as seen above have the greatest influence with the closest personal connection with customers. Age of a consumer and his life cycle are two most important sub factors under personal factors. External environmental factors affecting consumer behaviour. You for sure might be wondering as to what is it that influences these consumers, how do we analyzes when is their purchase pattern going to change. The impact of factors influencing the buying behaviour on.
Pdf when evaluating a product or service, consumers seek out information to judge whether that specific product will meet certain criteria. Factors influencing consumer behaviour agricultural journals. Economic factors that affect consumer behavior bizfluent. A persons motivation to purchase or consume any given product is an internal factor, and it may rely on a persons desire to achieve goals related to other internal and external factors. These factors are not individualistic,and are external to the individual. Every consumer is an individual, but still belong to a group. Reference groups family roles status reference groups. The impact of social factors affecting consumer behaviour on selecting characteristics of purchased cars hossein mirzaei,mehdi ruzdar the present study examined the impact of social factors on consumer behavior in selecting traits of the purchased car in tabriz iran. Factors influencing consumer buying behaviour the consumer behaviour or buyer behaviour is influenced by several factors or forces. The purpose of the research is how the factors of consumer behavior affect or influences the. Concepts such as sensory marketing, or even emotional marketing have been developing over the last few decades on the knowledge of the influence of perceptions in making the purchase decision.
Consumer buying behaviour refers to the buying behaviour of the. There are five questions that support any understanding of consumer behaviour. What drives consumers to choose a particular product with respect to others is a question which is often analyzed and studied by marketers. Consumer behavior can be broadly classified as the decisions and actions that influence the purchasing behavior of a consumer. Jan 05, 2018 marketing and advertising are well aware of the importance of perception as one of the factors influencing consumer behaviour. Group having a direct influence on a person are called membership group. Abstractglobally, the term, marketing is not a new phenomenon. Factors influencing consumer behaviour psychological factors. Social factors play an essential role in influencing the buying decisions of consumers. The impact of social factors affecting consumer behaviour.
Social factors influencing consumer behaviour philip kotler. No commodities can move from a production point to a consumption point without putting the. External factors cannot affect the decision process directly but, these are also instrumental and exert an influence on consumer behaviour. Consumer buying behaviour refers to the buying behaviour of the ultimate consumer. Usually the factors affecting consumer buying behaviour include psychological, social, cultural and buying the new home cleaning service involves consumers research for the best option available. Factors influencing organistaional buying consumer behaviour. A study on factors influencing consumer buying behavior in cosmetic products a,h. Mar 22, 2014 behaviour of an individual consumer is not only influenced by his internal factors, but also by factors external to him and beyond his control. Social factors influencing consumer behaviour social group a group is any collection of individuals with similar interests, opinions and activities. Factors affecting consumer behavior product management buzz. Social factors influencing consumer behavior definition. Factors affecting group behavior july, 2014 july, 2014 mitonkumarsaha leave a comment a group is defined as two or more individuals, interacting and independent, who have come together to achieve particular objectives. The influence of cultural factors on consumer buying. Group influence is also seen to affect the decisions made by a consumer.
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